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Chargepay

Webflow website optimization for a financial Shopify app.

Duration
4 weeks
Design
Chargepay
Build
PixelMakers
Chargepay website

Chargepay helps merchants fight chargebacks on autopilot with AI. But their site was outdated, slow, and failing to convert. They didn't want a redesign, just a better version of what they had. We took that as a challenge.

Step-by-step design improvements

Refined the design by polishing layouts, tightening spacing and modernizing the experience, without breaking brand consistency.

Chargepay: step-by-step design improvements

Webflow cleanup

Restructured the CMS for ease of use, cleaned up the class system, and removed dead weight from the codebase for easier maintenance and faster updates.

Chargepay: Webflow cleanup

Speed boost

Implemented image compression, lazy loading, and efficient animations to create a leaner, faster site.

Chargepay: speed boost

Custom ROI calculator

Built an interactive ROI calculator to help users understand Chargepay's value instantly, increasing interactivity and conversions.

Chargepay: custom ROI calculator

The challenge

Chargepay's website was outdated, slow, and failing to convert visitors, despite the product being effective at fighting chargebacks with AI.

Results

Faster page load times across all devices. Smoother UX without a full redesign. Improved CMS reducing development time for updates. An ROI calculator that helps visitors decide faster.

“They ensure that we're consistently receiving the highest quality of work. This rigorous attention to detail guarantees that every deliverable meets our expectations.”
El Mehdi, Founder, Chargepay