hotels

Hotels & Hotel Groups

Your best room rate is on your own website

Booking.com and Expedia take 15–25% of every reservation. We build hotel websites that give guests a reason to book directly: beautiful, fast, integrated with your property management system, and designed to convert.

The OTA dependency cycle

Most hotels know they're paying too much in OTA commissions. The numbers are stark: on a $200/night room, Booking.com takes $30–$50. Multiply that by hundreds of bookings per month, and you're spending tens of thousands on distribution that you could be capturing directly.

But here's the cycle: your current website doesn't inspire enough confidence for guests to book directly. So you keep relying on OTAs. Which means your direct channel stays weak. Which means the OTA commissions keep growing.

Breaking this cycle requires a website that does three things:

01 Looks as trustworthy as the OTAs.

Guests need to feel as confident booking on your site as they do on Booking.com. That means professional design, seamless checkout, transparent pricing, and real guest reviews.

02 Integrates with your systems.

Live room availability and rates from your PMS. No manual updates, no "call to confirm," no outdated pricing. When a guest searches your site, they see exactly what's available at exactly the right price.

03 Gives guests a reason to book direct.

Best-rate guarantees, exclusive packages, loyalty perks, complimentary extras. Your website should offer something the OTAs can't — and it should be immediately obvious.

A direct booking channel your guests will trust

Property Showcase

Your property deserves more than a template. We design immersive property experiences — full-bleed photography, video walkthroughs, room-by-room detail, and the kind of storytelling that makes a guest stop scrolling.

PMS & Booking Engine Integration

Live room availability and rates, pulled directly from your property management system. Guests search, see what's available, and book without leaving your website. We integrate with Mews, Cloudbeds, SiteMinder, and more.

Rate Management

Display dynamic rates that reflect your revenue management strategy. Promote best-rate guarantees to incentivize direct booking. Show rate comparisons with OTAs when it makes sense. Transparency builds trust.

Packages & Special Offers

Seasonal promotions, weekend packages, honeymoon specials, early-bird rates. We build flexible offer systems that your marketing team can manage without developer involvement — create, schedule, and expire offers.

Local & Destination Content

Guests don't just book a room, they book a destination. We build content that showcases your location, drives organic search traffic, and gives guests another reason to book directly instead of through an OTA.

Multi-Property Support

For hotel groups with multiple properties, we build platforms that showcase your portfolio while giving each property its own identity: shared navigation, cross-property search, and group-level branding, all from one CMS.

SEO for Hotels

We structure your site to capture high-intent searches ("[destination] hotel," "hotels near [landmark]") with proper schema markup, fast page loads, and content architecture built for how travelers search.

From brief to bookings

Discovery

We learn your property, your guests, your current systems, and your goals for direct bookings. We review your existing website, your OTA performance, and your PMS/booking engine setup to understand the full picture.

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What direct bookings are worth to you

Consider a property with 50 rooms and 70% occupancy at an average rate of $150/night.

If 40% of your bookings currently come through OTAs at a 20% commission, you're paying approximately $153,000 per year in commissions.

Shifting just 10% of those bookings to your direct channel saves you over $38,000 per year — more than the cost of building the website.

The investment in a direct booking platform typically pays for itself within the first 6–12 months.

$153K

Annual OTA commissions on a 50-room property at 70% occupancy

$38K+

Annual savings by shifting just 10% of bookings to direct

6–12 mo

Typical payback period for a direct booking platform

Your next big move starts with a solid foundation

Whether you need a new booking platform, a website redesign, or a long-term technology partner, we’re ready to talk.

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