GoGoBaby

GoGoBaby: A smarter Shopify store for Romania’s baby and maternity retail space

GoGoBaby is a fast-growing Shopify store in Romania’s baby and maternity retail space. With hundreds of SKUs and multiple vendor relationships, their operations were getting complicated—and costly.

Manual product updates, outdated theme limitations, and disconnected systems were slowing them down.

We helped them build a faster, smarter setup.

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What we did

1. Custom Theme Design & Development

We designed and developed a custom Shopify theme optimized for new parents shopping on mobile.

• Fast-loading, conversion-optimized design
• Modular components for promos, bundles, and bestsellers
• Built to scale with GoGoBaby’s evolving product catalog

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2. Vendor & Data Automations

‍GoGoBaby works with several local vendors. We automated the flow of data between systems.

• Auto-sync of product info, inventory, and pricing
• Clean data imports via validation layers
• Integration with accounting tools for hands-free reporting

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3. Ongoing Growth Support

‍Our partnership didn’t stop at launch. We continue to support GoGoBaby with:

• UX improvements based on user behavior
• Shopify app integrations and tech upgrades
• Fast fixes, small tweaks, and scalable solutions

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Results

• 100% custom Shopify theme focused on performance
• 50% reduction in admin work through automation
• Smooth vendor-to-store sync
• A long-term tech partner in place

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Tech stack

• Shopify (custom theme)
• Custom Scripts + Supabase (data sync)
• FGO (accounting integration)
• Klaviyo (email & CRM)
• Shopify Apps (reviews, loyalty, shipping)

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Launched to convert. Built for scale. Still improving.
Need an online store or want to improve? Let’s talk.