Miruna House of Jewels

Miruna House of Jewels: Precision design for a luxury Shopify experience

Miruna House of Jewels is a Romanian fine jewelry brand with a sharp eye for detail and a focus on timeless elegance. They needed an online store that reflected that same precision.

But luxury eCommerce isn’t plug-and-play. Every pixel matters. Every interaction has to feel premium. This wasn’t just a theme, it was a flagship experience.

We went deep on design, spent extra time on polish, and delivered a Shopify store that feels as refined as the jewelry it sells.

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What we did

1. Design, refined

‍We worked closely with the Miruna team to translate their brand into a digital experience that breathes luxury.

• Custom layouts crafted for high-end product storytelling
• Elegant typography and spacing tuned for sophistication
• Mobile-first design that doesn’t compromise on aesthetics

2. Shopify Custom Theme Development

We built a fully custom Shopify theme from scratch. No shortcuts, no templates.

• Smooth interactions, micro-animations, and premium UI details
• Flexible, component-based structure for future updates
• Speed-optimized codebase without sacrificing visual quality

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3. Meticulous attention to detail

This was one of our most meticulous builds to date.

• We stress-tested layouts across screen sizes and devices
• QA sessions covered everything from hover states to loading transitions
• Every element was pushed until it felt "just right". No compromises

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Results

• A luxury Shopify store that matches the craftsmanship of the brand
• Seamless UX on mobile and desktop
• Pixel-perfect design and performance that elevate customer perception
• Future-proofed theme built for scale

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Tech stack

• Shopify (custom theme)
• Custom scripts (interactions, enhancements)
• Google Analytics
• Shopify Apps (wishlist, reviews, email capture)

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Luxury isn’t rushed. And neither was this build.
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