SmallShipTravel

A luxury cruise agency held back by DIY tech

SmallShipTravel offers curated small ship cruises from premium partners like Silversea and Uniworld. But behind the scenes?

It was chaos.

Cruise listings were managed with Wized (bad for SEO). Bookings were manual. Data entry was non-stop. Content updates were slow.

We fixed all of it—from front-end to back-end, from CMS to AI.

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What we did

1. Webflow Cleanup

Phase one:

• Rebuilt the cruise listing system inside Webflow CMS.
• Improved SEO, class structure, and page performance.
• Integrated Mailchimp and Hotjar.
• Added new search and landing pages.

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2. First Booking Engine in Xano

We rolled out a centralized booking engine using Xano—streamlining operations while still on Webflow.

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3. Custom CRM & Booking Engine

As they scaled, we rebuilt everything using NextJS + Supabase. A custom booking engine made self-serve booking easy. The internal CRM gave the team full control over cruise data, customer interactions, and automation.

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4. Automation & Data Sync

We built scripts to sync data from cruise partners like Silversea and Uniworld directly into their CMS + Supabase database—no more copy-paste. Plus, we integrated AI agents to auto-generate cruise descriptions, helping the team move faster without sacrificing quality.

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5. Full Migration to Custom Stack

‍When Webflow reached its limit, we migrated the front-end to Next.js + Sanity and moved back-end operations to Supabase. Everything deployed on Vercel. Fast. Scalable. Bulletproof.

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Results

• SEO boost from CMS restructure
• 2x faster ops with CRM & booking engine
• Cruise listings update automatically
• AI-generated content at scale
• Scalable stack ready for global growth

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Tech stack

Version 1

• Webflow (CMS)
• Xano (back-end)
• Cloudflare Workers (scripts hosting)

Version 2

• Next.JS (framework)
• Sanity (CMS)
• Supabase (back-end)
• Vercel (hosting)
• Trigger.dev + OpenAI (AI Agents & automation)

Services

• ‍Web Devevelopment
• Back-End
• CRM Development
• Automation
• SEO
• AI Integration
• Migration

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Manual work is a choice.
We build a stack that scales itself.
Let’s talk