Chargepay

Winning chargebacks with AI

Losing customers to bad UX.

Chargepay helps merchants fight chargebacks on autopilot with AI. But their site? Outdated, slow, and failing to convert.

They didn’t want a redesign—just a better version of what they had. We took that as a challenge.

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What we did

1. Incremental UI Improvements

Instead of scrapping the design, we refined it. We polished layouts, optimized component spacing, and modernized the user experience—without disrupting brand consistency.

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2. Webflow Cleanup

‍We restructured the CMS for ease of use, cleaned up the class system, and removed dead weight from the codebase. Easier to maintain. Faster to update.

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3. Speed Boost

Image compression. Lazy loading. Efficient animations. The result? A leaner, faster site that performs under pressure.

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4. Custom JS Calculator

We built a JavaScript-based ROI calculator to help users understand Chargepay’s value instantly. More interactivity. More conversions.

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Results

• Faster page load times across all devices
• Smoother UX without a full redesign
• Improved CMS = less dev time for updates
• JS calculator supports faster decision-making

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Tech stack

• ‍Webflow (CMS)
• Custom JavaScript

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Services

• ‍UI Optimization
• Webflow Devevelopment
• CMS Restructure
• Performance
• Interactive Features

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You don’t always need a full redesign.
Sometimes you just need the right upgrades. Let’s talk