What is Typeform
Typeform is an online platform for creating engaging, interactive forms and surveys. It’s designed to provide a conversational experience where questions appear one at a time, often with visuals or dynamic content, making the form-filling process more engaging compared to traditional forms. You can use Typeform to create:
- Surveys
- Feedback forms
- Lead generation forms
- Event registrations
- Quiz-style assessments
- Job applications
Typeform offers customization features, logic jumps (to adapt questions based on responses), integrations with other tools (like Google Sheets, HubSpot, Slack), and analytics for tracking responses.
Why integrate Webflow and Typeform
Integrating Webflow and Typeform is popular for creating seamless, interactive forms on Webflow sites, combining Webflow’s design capabilities with Typeform's engaging form experience. Here are some reasons why this integration is beneficial:
- Enhanced User Experience: Typeform’s conversational forms make it easy to create more interactive and user-friendly forms, keeping visitors engaged on your Webflow site.
- Dynamic and Customizable Forms: Typeform allows complex form functionalities like logic jumps, quizzes, and conditional questions without extensive coding, which can be embedded directly on Webflow pages.
- Data Collection and CRM Integration: Responses collected through Typeform can easily be sent to CRMs like HubSpot or email marketing platforms, which can then connect with Webflow’s CMS, enabling automation and streamlined data handling.
- Analytics and Insights: Typeform provides response analytics and tracking capabilities to understand visitor behaviors better, which can help improve conversion rates on forms for lead generation or customer feedback.
- Quick Setup and Customization: It’s straightforward to embed Typeform into a Webflow page using an iframe or embed code, allowing you to style the form within the existing site’s layout while keeping the visual appeal of Typeform.
This integration is especially useful for websites looking to collect feedback, generate leads, run quizzes, or add engaging surveys without needing extensive back-end or custom form development.
How to integrate Webflow and Typeform
To integrate Typeform with Webflow, you can follow these steps to embed your Typeform into your Webflow website:
1. Create Your Typeform
- Sign in to your Typeform account or create a new account.
- Build your form using the Typeform editor, adding fields, logic, and customizations as needed.
- Once your Typeform is ready, go to the “Share” tab and copy the embed code (HTML snippet) or link.
2. Embed Typeform in Webflow
Option 1: Using the Embed Code
- In Webflow, open the project where you want to add the Typeform.
- Go to the page where the form will appear, and click the "+" (Add) icon.
- Drag the “Embed” element from the components panel to your chosen section on the page.
- Paste the embed code from Typeform into the code editor.
- Save and close the embed element, then publish your page.
Option 2: Using an Iframe
- Copy the link for your Typeform.
- Open the Webflow page where you want the Typeform to appear.
- In Webflow, drag an “Embed” element onto your page.
- Use the following iframe HTML, replacing
YOUR_TYPEFORM_LINK
with your actual Typeform link:
<iframe src="YOUR_TYPEFORM_LINK" width="100%" height="500px" frameborder="0"></iframe>
- Adjust the height or width as needed for your design.
3. Customize Your Typeform’s Appearance (Optional)
- Customize the form’s styling in Typeform to match your Webflow design (background colors, fonts, etc.).
- You can also add Typeform-specific parameters to the URL to adjust the appearance, such as
?hide_header=true
.
4. Preview and Publish
- Preview the page in Webflow to ensure the form appears as expected.
- Once satisfied, publish your Webflow site.
5. Integrate Responses (Optional)
- For advanced use, connect Typeform to Webflow CMS or other apps using automation tools like Zapier or Make (formerly Integromat) to push form submissions to Webflow CMS or external systems.
This integration lets you create a customized, interactive form on Webflow with minimal setup and full Typeform functionality.
Resources for Webflow and Typeform integration
To learn more about integrating Webflow with Typeform, several guides provide step-by-step instructions and insights:
- Webflow University offers a comprehensive guide on integrating Typeform, covering embed options and customization for different site designs. It explains using the Webflow Designer to add Typeform as an embedded element on your website or directly connecting accounts for in-designer management of forms. Webflow University is a great starting point for detailed tutorials.
- Typeform Help Center describes the embedding process in detail, including full-page, pop-up, and embedded form options, each with examples to help you choose the best approach for your needs. The article explains how to copy the embed code and customize Typeform’s appearance within Webflow, along with potential troubleshooting steps. More details can be found on Typeform's Help Center.
- Webflow Blog shares integration tips and best practices, particularly on how to use Typeform for a seamless user experience and streamlined data collection. They provide real-world examples of businesses using Webflow and Typeform together, like creating dynamic surveys or feedback forms. For inspiration and in-depth examples, check out their blog post here.
These resources will give you a solid foundation for embedding Typeform into your Webflow site and enhancing user interactions through responsive, interactive forms.