Webflow Mailerlite Integration

What is Mailerlite

MailerLite is an email marketing platform designed to help businesses and creators build, send, and track email campaigns easily. It offers a suite of tools focused on user-friendly design and affordability, making it popular among small to medium-sized businesses and creators who need robust marketing capabilities without a steep learning curve.

Here’s a breakdown of MailerLite's main features:

1. Email Campaigns: Users can create newsletters, promotions, and product announcements with a drag-and-drop editor. It also supports customizable templates and HTML editing for more advanced design needs.
2. Automation: MailerLite offers automation workflows that allow users to create sequences based on subscriber actions, such as sign-ups, clicks, and purchases. This helps automate onboarding sequences, product launches, or any multi-step engagement campaigns.
3. Audience Segmentation: Users can segment their audience based on behavior, demographics, and other criteria to target specific groups with personalized messages, improving campaign relevance and performance.
4. Landing Pages and Forms: MailerLite includes tools for building landing pages, pop-ups, and embedded forms to help with lead capture and audience growth. These are customizable and can be directly integrated into websites.
5. Integrations: MailerLite integrates with various third-party applications like Shopify, WordPress, Zapier, and WooCommerce, allowing businesses to connect their email marketing with eCommerce, CMS, and automation tools.
6. Analytics: Users can track campaign performance, including metrics like open rates, click-through rates, and subscriber activity. It also offers A/B testing for emails, allowing users to optimize content for better engagement.
7. Pricing: MailerLite's pricing is generally competitive, with a free tier that includes essential features for up to 1,000 subscribers. Paid plans offer more advanced features, such as automation and priority support, and increase based on the number of subscribers.

MailerLite is known for its simplicity, affordability, and effectiveness, particularly for businesses looking to manage email campaigns without a complex marketing suite. It focuses on being approachable while still offering essential features to support basic to intermediate marketing needs.

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Why integrate Webflow and Make.com

Integrating Webflow and MailerLite is a smart choice for businesses and creators who want to streamline their marketing and website workflows, create more personalized email campaigns, and improve lead capture on their website. Here are some reasons why this integration can be beneficial:

1. Seamless Lead Capture

• By connecting Webflow forms directly to MailerLite, you can automatically add new subscribers to your email list as they sign up on your website. This eliminates the need for manual data entry, ensuring all leads are captured efficiently.
• This integration helps automate the lead generation process, letting you build your email list effortlessly as visitors interact with your Webflow site.

2. Automated Welcome and Nurturing Campaigns

• With new leads automatically added to MailerLite from Webflow, you can use MailerLite’s automation tools to send personalized welcome emails and onboarding sequences to new subscribers. This helps keep leads engaged from the moment they subscribe, providing a seamless introduction to your brand.

3. Better Audience Segmentation

• Webflow and MailerLite can work together to add custom tags or group subscribers based on how they interact with your site (e.g., which forms they fill out or pages they visit). This segmentation allows you to create more targeted campaigns based on user interest or behavior.
• By understanding the user journey from Webflow to MailerLite, you can refine your segmentation and personalize campaigns to meet subscriber needs more precisely.

4. Enhanced Subscriber Management

• Integration allows you to use MailerLite’s analytics and subscriber insights within your Webflow design flow, making it easier to understand and respond to user engagement. You can track conversions from email to site visits, helping you refine both your email and Webflow strategies.

5. Data-Driven Design and Marketing

• MailerLite provides analytics on email performance, including click-through rates and conversions. By linking these insights to Webflow, you can adjust website content or calls to action based on which campaigns are most successful, creating a feedback loop that improves both your website and email marketing efforts.

6. Simplified Workflow for Marketing Teams

• With both tools integrated, marketing teams can avoid duplicating efforts or switching platforms constantly. It’s easier to set up campaigns, track lead sources, and monitor performance without needing multiple disconnected tools, making the workflow more efficient.

7. Cost-Effective Marketing Solution

• For small businesses or startups, Webflow and MailerLite provide a robust yet affordable way to manage both a website and email marketing without investing in a large, complex system. This setup can provide all essential features without requiring a heavy budget, making it ideal for scaling up.

Common Integration Options

You can integrate Webflow and MailerLite using Zapier or native integrations that connect Webflow forms directly to MailerLite. This way, form submissions on Webflow immediately feed into MailerLite lists, kicking off automations, tagging, and other MailerLite workflows.

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How to integrate Webflow and Mailerlite

Integrating Webflow and MailerLite can be done using a couple of different methods, depending on how much flexibility and customization you need. Here’s a step-by-step guide for a few of the most common integration methods:

1. Direct Integration with MailerLite Embedded Forms

• Step 1: In MailerLite, go to Forms and create a new Embedded Form.
• Step 2: Customize the form design to match your brand style, and ensure it’s connected to the right subscriber group in MailerLite.
• Step 3: Once designed, click on HTML Code to generate the embed code.
• Step 4: In Webflow, go to the page where you want the form to appear and add an Embed element.
• Step 5: Paste the MailerLite embed code into the embed element and publish your Webflow site.

This approach works well if you’re looking for a simple, easy-to-implement solution. However, this form might not look as seamlessly integrated with your Webflow design as a custom Webflow form.

2. Using Zapier for a Webflow Custom Form Integration

• Step 1: Set up a form in Webflow that includes fields matching the information you want to send to MailerLite (e.g., name, email).
• Step 2: In Zapier, create a new Zap and select Webflow as the trigger app. Choose Form Submission as the trigger event, then select your Webflow site and form.
• Step 3: For the action step, select MailerLite and choose Create/Update Subscriber. Connect your MailerLite account to Zapier.
• Step 4: Map the fields from Webflow to MailerLite (e.g., map Webflow's email field to MailerLite’s email field).
• Step 5: Test the Zap to ensure it works, then turn on the Zap. Now, any new submission to your Webflow form will automatically create or update a subscriber in MailerLite.

This method allows for more customization and styling of the form while also automating lead capture without needing to embed an external form.

3. Using Make (Integromat) for More Complex Integrations

• Step 1: In Make, create a new scenario and select Webflow as the first module. Choose Watch Form Submission to trigger the integration whenever a form is submitted in Webflow.
• Step 2: Add another module for MailerLite and choose Create or Update Subscriber. Connect your MailerLite account.
• Step 3: Map your Webflow form fields to MailerLite’s fields, customizing any additional actions or conditions if needed (e.g., tagging subscribers based on the form they filled out).
• Step 4: Test the integration to ensure it works as expected. Make can handle more advanced workflows, such as adding multiple steps, delays, or additional conditions.

Using Make is helpful if you need complex workflows or want to integrate multiple apps into the process.

4. Custom Integration via MailerLite API (Advanced)

• Step 1: In MailerLite, go to Integrations > API to generate an API key.
• Step 2: In Webflow, create a custom form and use JavaScript in the Webflow settings or custom code to capture form submissions.
• Step 3: Write JavaScript that triggers on form submission, gathers form data, and sends a POST request to MailerLite’s API endpoint to add a new subscriber.
• Step 4: Use the API key in the header of your POST request, and make sure to send the form data (such as name and email) in the correct format specified in MailerLite’s API documentation.

This method requires coding skills and is best for developers who want full control over the data flow between Webflow and MailerLite.

Tips

• Double-Check Data Sync: After setting up, submit a test form to ensure data is accurately sent to MailerLite.
• Custom Fields: If you’re using custom fields in MailerLite, make sure these fields are created and mapped correctly to your Webflow form fields.
• Compliance: Ensure that you include any necessary consent checkboxes (like for GDPR) and map this data to MailerLite to keep your marketing lists compliant.

These methods let you create an efficient, automated lead-capturing and email-marketing setup that runs smoothly between Webflow and MailerLite.

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Resources for Webflow and Mailerlite integration

To learn more about integrating Webflow with MailerLite, here are several useful resources:

1. Alberto Sadde’s Guide: This article provides a step-by-step guide on embedding MailerLite forms directly into Webflow. It walks through creating a MailerLite form, capturing form data, and setting up POST requests in Webflow to automatically add subscribers. Read more here​
2. SynthMind's Step-by-Step Tutorial: This guide explains how to connect Webflow to MailerLite using tools like ApiX-Drive, which automates the process of adding new Webflow subscribers to MailerLite. The guide includes setup instructions for Webflow as a data source and MailerLite as the destination. Learn more here​
3. YouTube Tutorial: For a visual approach, this video tutorial on YouTube covers how to set up Webflow and MailerLite with the help of Zapier, demonstrating the step-by-step process and giving real-time insights into creating a lead-capture integration. Watch here​

These resources cover various methods, including direct embedding, using automation tools, and leveraging third-party platforms like Zapier, giving you multiple options based on your technical preference and integration complexity.