Webflow ConvertKit (Kit) Integration

What is ConvertKit (Kit)

ConvertKit, often referred to simply as "Kit," is an email marketing platform designed to help creators grow their audience, connect with subscribers, and build email-driven marketing funnels. It's tailored for creators like bloggers, writers, podcasters, YouTubers, and small business owners, offering tools that make it easy to send newsletters, create automated email sequences, and manage subscribers with segmentation and tagging.

Some of its main features include:

1. Email Automations: ConvertKit provides a visual automation builder, allowing users to create workflows based on subscriber behavior. This helps automate actions like sending welcome emails or personalized content based on user activity.
2. Landing Pages and Signup Forms: Users can create custom landing pages and signup forms to capture leads and build their email lists.
3. Subscriber Tagging and Segmentation: It offers tagging and segmentation tools to organize subscribers based on interests or actions, making targeted email campaigns easier.
4. Broadcasts and Drip Campaigns: ConvertKit enables sending one-off emails or scheduling drip campaigns to nurture and engage subscribers over time.
5. E-commerce Integration: It also has integrations with platforms like Shopify and WooCommerce, allowing creators to send relevant emails based on customer purchase behavior.

ConvertKit's focus is on simplicity and effectiveness for creators who want to leverage email marketing without complex software.

‍

Why integrate Webflow with ConvertKit (Kit)

Integrating Webflow with ConvertKit is a powerful way for creators and businesses to grow their audience, engage users, and convert visitors into loyal subscribers directly from their website. Here are a few key reasons to consider this integration:

1. Seamless Lead Capture: By embedding ConvertKit forms directly into Webflow pages, you can capture leads easily without needing a separate landing page or redirect. This makes it straightforward to build email lists right on your site.
2. Automated Email Marketing: Once a visitor subscribes through a form on your Webflow site, ConvertKit can automatically trigger welcome sequences, nurture emails, or personalized follow-ups, creating a hands-off engagement strategy.
3. Advanced Segmentation: ConvertKit’s tagging and segmentation tools let you organize subscribers based on how they interacted with your Webflow site. For example, different tags can be applied based on which forms or landing pages they signed up through, allowing for targeted and personalized emails.
4. Sales and Marketing Funnels: Integrating with ConvertKit allows you to funnel Webflow visitors into strategic email sequences, such as abandoned cart reminders, promotions, and product updates. This is especially useful for creators, e-commerce stores, or anyone selling products or services.
5. Subscriber Insights: ConvertKit provides analytics on subscriber behavior, enabling you to understand how Webflow site visitors engage with your emails, what drives conversions, and which content resonates best, allowing for better optimization of your marketing strategy.
6. Design Flexibility with Webflow and Marketing Power of ConvertKit: Webflow gives you full design freedom for beautiful, custom landing pages and websites. Paired with ConvertKit’s marketing capabilities, you can create a unique brand experience and reach potential customers effectively.

Using Webflow with ConvertKit is a great option for businesses or creators looking to make the most of their web presence by growing and nurturing an engaged audience with minimal friction.

‍

How to integrate Webflow with ConvertKit (Kit)

To integrate Webflow with ConvertKit, you can either use ConvertKit’s embed code for forms or leverage third-party tools like Zapier for a more automated integration. Here’s a step-by-step guide:

1. Embedding ConvertKit Forms Directly in Webflow

• Step 1: Go to your ConvertKit dashboard and create a new form under Grow > Landing Pages & Forms.
• Step 2: Design your form and customize the fields as needed. Once done, go to the Embed section of your form.
• Step 3: Copy the HTML embed code for the form.
• Step 4: In Webflow, open your project and navigate to the page where you want the form. Use an Embed element (found under Add Elements > Components) and paste the ConvertKit embed code.
• Step 5: Save and publish your Webflow page. The ConvertKit form should now be live and capture any subscribers directly into ConvertKit.

2. Using Zapier to Automate Webflow and ConvertKit

• If you want to automatically add Webflow form submissions to ConvertKit without using ConvertKit’s native forms, Zapier can handle this.
• Step 1: Create a Webflow form and publish your website.
• Step 2: Go to Zapier and create a new Zap with Webflow as the trigger app.
• Step 3: Choose the Webflow trigger event, typically “Form Submission.”
• Step 4: Connect your Webflow account to Zapier and select the site and form you’d like to use.
• Step 5: For the action step, choose ConvertKit and select the “Add Subscriber to Form” event.
• Step 6: Connect your ConvertKit account and map the form fields from Webflow (like name and email) to ConvertKit.
• Step 7: Test the Zap to ensure it works, then turn it on. Now, every Webflow form submission will be added to ConvertKit as a new subscriber.

3. Adding ConvertKit Popup Forms on Webflow

• ConvertKit’s popup forms can be a good alternative if you want to avoid a static embed.
• Step 1: Create a popup form in ConvertKit under Grow > Landing Pages & Forms and customize it.
• Step 2: In the form’s settings, choose Display Settings and set the popup behavior (e.g., on exit intent, time delay).
• Step 3: Copy the JavaScript embed code from ConvertKit.
• Step 4: In Webflow, go to Project Settings > Custom Code and paste the script in the Footer section of your site. Alternatively, you can paste it in a page’s custom code section if you want the popup to appear on specific pages only.
• Step 5: Publish your Webflow site. The popup will now appear based on the behavior you set in ConvertKit.

4. Using ConvertKit’s API for Custom Integrations

• For more customized scenarios, you can use the ConvertKit API.
• Step 1: Sign up for an API key in ConvertKit under Account Settings > Advanced.
• Step 2: Write custom JavaScript in Webflow to send form submissions directly to ConvertKit using the API endpoint for adding subscribers. This requires JavaScript knowledge and API handling to manage the HTTP requests.
• Step 3: Add the script to the Webflow project’s custom code area as needed.

Integrating ConvertKit with Webflow gives you robust tools to grow and manage your audience by combining Webflow’s design flexibility with ConvertKit’s email marketing power.

‍

Where to learn more about integrating Webflow with ConvertKit (Kit)

To learn more about integrating Webflow with ConvertKit, there are several resources that offer tutorials, guides, and community support:

1. ConvertKit’s Knowledge Base

• ConvertKit Help Center: ConvertKit’s Help Center provides official guides on setting up forms, automations, and integrations. Search for Webflow-specific articles or general form embed instructions.
• ConvertKit YouTube Channel: Their YouTube channel has video tutorials on setting up forms, automations, and integrations that can be useful for Webflow.

2. Webflow University

• Webflow University: Webflow’s official learning hub includes tutorials on embedding code, adding forms, and using third-party integrations. While there isn’t a ConvertKit-specific guide, they cover embedding custom HTML and JavaScript, which applies to ConvertKit forms.
• Webflow Forum: The Webflow Forum is also a helpful community for finding solutions and advice on custom integrations like ConvertKit.

3. Zapier Learning Center

• Zapier Blog & Guides: The Zapier Learning Center and blog often cover specific integrations, including connecting Webflow with ConvertKit. Zapier also has a template library where you can find pre-built Webflow-ConvertKit integrations.

These resources provide a mix of official documentation, video tutorials, community-driven tips, and hands-on guides for connecting Webflow with ConvertKit to automate lead capture and engagement.